Customer Experience

Understanding how customers interact with the wishlist functionality helps store owners optimize their setup and provides insight into the user journey from discovery to purchase.

Guest User Experience

🎭 Anonymous Shopping Journey

Guest users can immediately start using the wishlist without any barriers, making it an excellent tool for encouraging engagement before registration.

1.
Product Discovery: Guest browses products on your site and finds items of interest

2.
Easy Saving: Clicks “Add to Wishlist” (heart icon + text/button) on product or archive pages

3.
Instant Feedback: Sees success message and visual change indicating the item is saved

4.
Continued Browsing: Can continue shopping and adding more items to wishlist

5.
Wishlist Management: Accesses full wishlist via “View Wishlist” links or direct page visit

6.
Purchase Decision: Reviews saved items, adjusts quantities, and adds desired products to cart

Guest Limitations: Wishlist data is stored in browser cookies, so it’s device-specific and may be lost if cookies are cleared. This encourages account creation for permanent storage.

Registered User Experience

👤 Enhanced Member Benefits

Registered users enjoy persistent wishlist storage across devices and sessions, creating a more reliable and comprehensive experience.

1.
Seamless Integration: Same interface as guests but with account-based storage

2.
Cross-Device Access: Wishlist syncs across all devices where they’re logged in

3.
Persistent Storage: Items remain saved indefinitely until manually removed

4.
Account Integration: Wishlist becomes part of their customer account experience

5.
Return Visits: Can easily return to saved items days, weeks, or months later

Product Page Interactions

🛍️ Single Product Experience

Initial State: Shows “Add to Wishlist” with empty heart icon

After Adding: Changes to “View Wishlist” with filled heart icon

AJAX Interaction: Changes happen instantly without page reload

Visual Feedback: Clear indication of current wishlist status

📦 Out of Stock Products

When products are out of stock, the wishlist becomes even more valuable:

Positioned prominently (can be configured separately from in-stock)
Allows customers to save items for when they’re back in stock
Serves as a “notify me” alternative for store owners
Maintains customer interest during inventory gaps

Archive Page Interactions

🗂️ Product Listing Experience

Quick Saving: Add multiple products to wishlist while browsing

Space-Efficient: Compact design suitable for product grids

Batch Shopping: Build wishlist before detailed product review

Comparison Tool: Save similar products for side-by-side comparison

Wishlist Page Experience

📋 Comprehensive Management

Complete Overview: All saved products in one organized table

Product Details: Images, names, prices, stock status (configurable columns)

Quantity Selection: Choose how many to add to cart

Easy Removal: Delete icon for unwanted items

Direct Purchase: Add to cart buttons for immediate buying

🛒 From Wishlist to Purchase

Review Saved Items: Browse all wishlist products at once
Check Current Prices: See up-to-date pricing information
Verify Availability: Check stock status for each item
Select Quantities: Choose how many of each product to buy
Add to Cart: Move desired items to shopping cart
Clean Up: Remove items no longer wanted

Mobile Experience

📱 Mobile-Optimized Interface

The plugin adapts seamlessly to mobile devices:

Touch-Friendly: Buttons and links sized for finger taps
Responsive Layout: Tables adapt to smaller screens
Fast Loading: Lightweight code ensures quick page loads
Intuitive Navigation: Easy access to wishlist from any page

Customer Benefits

💡 Why Customers Love Wishlists

Save for Later: Keep track of products for future purchase
Compare Options: Collect similar products for comparison
Budget Planning: Save expensive items for when budget allows
Gift Ideas: Store potential gifts for special occasions
Seasonal Shopping: Save items for appropriate seasons
Research Time: Save products while researching reviews and alternatives

Conversion Scenarios

🎯 Path to Purchase

Immediate Purchase: Customer sees product, adds to wishlist, then immediately adds to cart (wishlist as bookmark)

Research & Return: Customer saves multiple products, researches online, returns later to purchase the best option

Budget-Based: Customer saves expensive items, waits for sales or payday, returns to purchase

Sharing & Gifting: Customer saves items to share with family/friends or for gift-giving occasions

Stock Monitoring: Customer saves out-of-stock items, checks periodically for availability

User Interface Elements

🎨 Visual Feedback System

Icons: Heart symbols (empty → filled) indicate wishlist status

Text Changes: “Add to Wishlist” → “View Wishlist” shows current state

Success Messages: Brief confirmation when items are added

Loading Indicators: Spinner shows during AJAX operations

Color Coding: Different colors for different states (configurable)