Customer Experience

The Direct plugin is designed to provide customers with the fastest and most streamlined purchasing experience possible. This page details how customers interact with the plugin’s features and what they can expect during the purchase process.

🏃‍♂️ Logged-in User Experience

Ultra-Fast Purchase Journey

For customers who are already logged into your site, the experience is optimized for maximum speed with minimal friction.

Step 1:
Discovery – Customer visits a product page and sees the “Ultra-fast purchase” button positioned according to your settings (before/after add to cart, etc.)

Step 2:
One-Click Purchase – Customer clicks the ultra-fast purchase button

Step 3:
Processing – Button text changes to “Connecting to the payment gateway…” and customer is immediately redirected to the selected payment gateway

Step 4:
Payment – Customer completes payment using their saved billing information (no additional form filling required)

Step 5:
Completion – Order is created in WooCommerce and customer receives confirmation

Time to Purchase: Logged-in customers can complete a purchase in as little as 2 clicks and 10-15 seconds, compared to the traditional 5-10 step checkout process.

👤 Guest User Experience

Streamlined Guest Checkout

For customers who aren’t logged in, the process is still significantly faster than traditional checkout while maintaining security and data collection needs.

Step 1:
Discovery – Customer sees the ultra-fast purchase button or encounters a payment form embedded via shortcode

Step 2:
Form Display – Customer clicks button and sees the payment form (inline on page or in popup, depending on configuration)

Step 3:
Email Entry – Customer enters their email address in the form

Step 4:
Verification (Optional) – Depending on settings:

OTP Method: Customer receives verification code via email and enters it
JavaScript Method: Customer confirms via popup alert
No Verification: Proceeds directly to next step

Step 5:
Name Entry (Optional) – If enabled, customer enters first and last name

Step 6:
Payment Processing – Customer clicks pay button and is redirected to payment gateway

Step 7:
Account Creation – If enabled in settings, a user account is automatically created upon successful payment

Step 8:
Auto-Login – Customer is automatically logged into their new account and receives order confirmation

📱 Device-Specific Experiences

Mobile Experience

Responsive Design: Forms automatically adapt to mobile screen sizes
Touch-Optimized: Buttons and inputs are sized for finger navigation
Keyboard Optimization: Appropriate input types trigger correct mobile keyboards
Fast Loading: Optimized for mobile connection speeds

Desktop Experience

Keyboard Navigation: Full support for tab navigation and enter key submissions
Hover Effects: Visual feedback for interactive elements
Multiple Columns: Two-column layouts utilize desktop screen space effectively
Copy-Paste Support: Easy copying of verification codes from email

🎨 Visual Experience Elements

Form Presentation

Product Display: Clear product images, names, and prices
Total Calculation: Automatic price totaling for multiple products
Progress Indicators: Visual feedback during processing
Error Handling: Clear error messages and validation feedback
Loading States: Smooth animations during form submission

🔒 Security and Trust Elements

Customer Confidence Features

Email Verification: Customers receive confirmation that their email is valid
Secure Processing: Integration with trusted WooCommerce payment gateways
Order Confirmation: Immediate confirmation of successful purchases
Account Creation: Automatic account setup for future convenience

⚡ Performance Benefits

Aspect	Traditional Checkout	Direct Plugin
Steps Required	8-12 steps	2-5 steps
Time to Complete	3-5 minutes	30 seconds – 2 minutes
Form Fields	15-20 fields	1-3 fields
Page Loads	4-6 pages	1-2 pages
Cart Management	Required	Not required

🎯 Customer Feedback and Expectations

What Customers Love

Speed: Significantly faster than traditional checkout
Simplicity: Minimal form fields and decision points
Convenience: No need to navigate through cart and checkout pages
Mobile-Friendly: Works seamlessly on all devices
Security: Email verification provides confidence

📊 Customer Journey Analytics

Tracking Points

Button Clicks: Track ultra-fast purchase button engagement
Form Submissions: Monitor form completion rates
Verification Rates: Track email verification success
Payment Completion: Monitor final conversion rates
Account Creation: Track automatic user registration

🎨 Customization Impact on Experience

Visual Customization Effects

Button Styling: Matching site design improves trust and conversion
Form Layout: One vs. two column layouts affect completion rates
Color Schemes: Consistent branding improves user confidence
Text Customization: Localized text improves international customer experience

🎯 Best Practices for Customer Experience

Optimization Recommendations

Clear Communication: Explain the benefits of quick purchase
Trust Signals: Include security badges and guarantees
Progressive Disclosure: Show additional options only when needed
Error Prevention: Use clear validation and helpful error messages
Confirmation: Provide clear success feedback after purchase
Support Access: Make customer support easily accessible